Chen Weiping
Title: Professor, Doctoral Supervisor
Office: Mingde Main Building, Room 929
Tel: 010-82509719 Email: chenweipingruc@ruc.edu.cn
Research Interests:
Sustainable agriculture; Social media applications for new farmers; Consumer behavior in food safety
Biography:
Chen Weiping, a professor and doctoral supervisor, serves as the Director of the Agricultural Business Teaching and Research Office and the Deputy Editor-in-Chief of the journal "Agricultural Economic Research" reprinted by Renmin University of China. In recent years, has led three projects funded by the National Natural Science Foundation and more than ten provincial and ministerial-level projects funded by the Ministry of Education's Humanities and Social Sciences Foundation. Published three monographs and numerous academic papers in journals such as Appetite, British Food Journal, China Agricultural Economic Review, Chinese Rural Economy, and Guangming Daily (Theoretical Edition).
Publications：
Chen, Weiping, S. Scott. (2014). Shoppers’ perceived embeddedness and its impact on purchasing behavior at an organic farmers’ market. Appetite, Vol. 83, pp. 57-62.
Chen, Weiping. (2013). Perceived value in community supported agriculture (CSA): A preliminary conceptualization, measurement, and nomological validity. British Food Journal, Vol. 115 No. 10, pp. 1428-1453.
Chen, Weiping. (2013). Perceived value of a community supported agriculture (CSA) working share: The construct and its dimensions. Appetite, Vol. 62 No. 1, pp. 37-49.
Chen, Weiping. (2013). The effects of different types of trust on consumer perceptions of food safety: An empirical study of consumers in Beijing Municipality, China. China Agricultural Economic Review, Vol. 5 No. 1, pp. 43-65.
陈卫平：《社区支持农业：理论与实践》，经济科学出版社，2014年5月。
陈卫平等：《菜蓝子革命：社区支持农业典型案例》，经济科学出版社，2015年5月。
陈卫平：《社区支持农业（CSA）消费者对生产者信任的建立：消费者社交媒体参与的作用》，《中国农村经济》，2015年第6期。
陈卫平：《社区支持农业情境下生产者建立消费者食品信任的策略：以四川安龙村高家农户为例》，《中国农村经济》，2013年第2期。
陈卫平：《社区支持农业劳动份额的消费者价值认知结构：方法目的链的应用》，《农业技术经济》，2012年第9期。